I am proud to announce that finally , in 2016 , a project that I had in my mind and close to my heart

for years has taken shape and is now available for you : the Freedom Organic , Herbal Dyed

Cotton Collection . The most natural clothing that you can own . Caring for our planet , caring for

the people who produce it , and caring for the consumer who enjoys it . The fabrics used for this

collection are made by Aura Herbal Wear in Ahmedabad , India and are made with 100% certified

organic cotton . Visit www.auraherbalwear.com for more informations

* WHAT IS ORGANIC COTTON ?

Growing cotton conventionally involves more than 10% of the world’s pesticides and 25% of the

world’s insecticides . Organic cotton is grown without either pesticides or insecticides , from plants

that are not genetically modified . Organic cotton is grown using methods and materials that have a

low impact on the enviroment . Moreover , the organic production system replenishes and mantains

soil fertility using natural and herbal measures , in a process truly kind to the environment .

The fabrics used for the Freedom Organic Collection are verified by third party certification

organisations that scrutinise all processes and materials involved in production .

* BENEFITS OF ORGANIC TEXTILES

- not grown from genetically modified cotton seeds

- benefits farmers and supports their well being

- grown without the use of chemical defoliants

- absence of contaminants like nickel , lead , formaldehyde , amines , pesticides and heavy metals .

- people with allergies and chemical sensitivity especially benefit from organic cotton clothing as

conventional cotton may retain harmful toxic residues

- even if you don’t have sensitive skin , herbal dyed organic cotton will feel better on your skin

making you healthier and happier

* HERBAL DYEING PROCESS

Hundreds of chemicals are used by the textile industry to provide us with the vibrant colours we see

today . Aura Herbal Wear , in producing Freedom Organic Cotton , have eliminated the use of any

harmful chemicals or pesticides from every stage of the production process . Their herbal dyeing

procedure was developed through extensive research and the revival of ayurvedic dyeing

knowledge used in antiquity .

* BENEFITS OF HERBAL DYES

Chemicals dyes are known to cause rashes on skin , headaches , dizziness , difficulty breathing ,

irregular heart beat , and can lead to seizures . If this sounds hard to believe , consider that clothing

comes into prolonged contact with your body , for up to 24 hours a day , allowing any chemical

residue to be in extended contact with the pores of your skin . Once absorbed by your pores ,

chemicals in the clothes such as heavy metals can accumulate in the liver , kidneys , bones , heart

and brain . The effects on health can become sizable when high levels of accumulation are reached .

Freedom Organic Cotton has been dyed with completely natural methods and materials and all the

herbs used in the dyeing process have therapeutic uses , being traditionally utilised in ayurvedic

medicine

The Freedom Organic Collection’s commitment is to offer the best in terms of products , service ,

originality , social contribution as well as compensation to all those who work with us and for us in

India

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